2014 Lightning In A Bottle Competition
Have a game-changing idea that can help Philly grow?
“Catching lightning in a bottle” has been defined as “capturing something powerful and elusive and then being able to hold it and show it to the world.” It seemed like the perfect way to describe what ab+c Creative Intelligence has planned for a Philadelphia-based business with an idea big enough to tell the world about.
What we’re doing
ab+c is enlisting the help of a blue-ribbon panel of judges to decide who should win a year’s worth of creative marketing services—free of charge. If you’re a Philly-based business with a viable product that’s ready to go to market, or an innovative way to create new jobs, or maybe a new service to benefit city residents, tell us about it!
The winner will receive marketing services for one year from ab+c Creative Intelligence worth $60,000, plus other services from event partners to be determined. We will work with the winner to determine the best solution to meet their business goals. Services may include market research, branding, social media, media planning and negotiations, public relations strategy, or creative services.
Panelists
Finalists
Entries are now closed and finalists have been chosen. Congratulations and good luck to our ten finalists.
Learn more about them by visitng their websites or view their entries in the completion.
What’s next?
These ten finalists have been chosen by representatives of ab+c Creative Intelligence to present in person to the panel of judges on Friday, June 6 at the Greater Philadelphia Chamber of Commerce. Finalists will have five minutes to state the case for their idea in any format they choose.
Among other considerations, the judges will take into account the following criteria:
- How will the idea help Philadelphia grow?
- Is the idea marketable?
- What is the idea’s potential impact?
- Does the idea have scalability?
- Is the idea sustainable?
- How realistic is the idea?
The sole winner will be announced at a live award ceremony on Thursday, June 19.
May the best idea win.
Meet Your 10 Finalists:
Schedule
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March 31
Panelist kickoff happy hour
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April 1
Promotion period begins
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April 14
Contest begins—Submissions and voting open
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May 28
Online submissions and voting ends
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May 30
Finalists notified
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June 6
In-person presentation at the Greater Philadelphia Chamber of Commerce
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June 9
Panelists rank contestants to determine winner
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June 19
Award presentation ceremony
Get Tickets
Who are we?
We’re ab+c Creative Intelligence. Check us out online. We’re the real deal. In fact, as a full-service branding agency, ab+c has more than 40 years of experience marketing businesses in the Philadelphia region. In 2010, we acquired the Al Paul Lefton Company, a Philadelphia advertising institution since 1928. And we’re as committed as ever to helping our city prosper.